The Coffee Man Film
team-member

THE COFFEE MAN FILM

Feature Film

From the birthplace of coffee in Ethiopia, to Seattle where the
specialty coffee movement originated, The Coffee Man follows
Sasa Sestic on his journey to become the 2015 World Barista
Champion. The film explores the world of specialty coffee, from
farm to cup, through the eyes of Sasa, and investigates what
makes this man unique within an industry full of exceptional
individuals. But this is not just a story about coffee. It’s a
human story, showing that no matter where you come from,
or what your history is, with enough passion, persistence and
determination, the little guy can win!

THE COFFEE MAN FILM
SASA SESTIC’S ROAD TO THE WORLD BARISTA CHAMPIONSHIPS

After partnering up with Sasa in 2014, filmmakers Jeff Hann and
Roland Fraval from Jeraff have been with Sasa every step of the
way on his road to being crowned the World Barista Champion in
2015.

But Sasa’s story started long before he entered the world of
specialty coffee. Having immigrated to Australia from his war-torn
homeland of Bosnia in 1997, he went on to play European Handball
at the 2000 Sydney Olympics for his newly-adopted country.
Then after hanging up his Handball boots, Sasa’s gaze turned
to the world of coffee in the unlikely location of Canberra. He
began roasting in a friend’s garage, before diving head first
down the rabbit hole that is the world of specialty coffee. Sasa’s
passport quickly began to fill with stamps from Brazil, India,
Colombia, Panama, El Salvador and Honduras, where Sasa now
owns his own coffee farm, Finka Beti.

In essence, The Coffee Man is a layered human story about a
man determined to overcome the obstacles and challenges
before him. It is a story shaped by outside influences from
the world at large, but Sasa, a humble man following his
passion, driven by his obsession and guided by his knowledge,
determines the outcome.

WORKSHOPS & PRESENTATIONS